Mike Frey Realtor Listing Agent

Why should you talk to me about selling your house as a Listing Agent in La Jolla & University City, San Diego? Simply put, because I’m the Realtor who gets the job done. Everything else is just style points.

A Listing Agent is a Realtor who sells real estate. I am the one who sells real estate for the highest price. That’s what commission salespeople do. I am a commission-based Listing Agent working at a large Brokerage Berkshire Hathaway HomeServices California Properties.

You are welcome to continue reading if you wish or feel free to call me and let’s talk about selling your real estate.

Mike Frey
Realtor Berkshire Hathaway HomeServices California Properties, La Jolla office. 858-330-1242

Listing Agent Strategies

When it comes to strategies for selling your house, I’m your Realtor.

I may collaborate with a team of professionals, including designers, to maximize your house’s value and attract the widest audience. I’ll introduce you to many resources as needed, but to keep our competitive edge intact, I invite you to talk to me, listen to my strategies, and if you like what you hear, hire me as your Listing Agent.

With my strategies and the power of Berkshire Hathaway HomeServices, a worldwide brokerage, there’s no reason not to interview me for a chance to sell your house. I am the type of Listing Agent who will listen to YOU. It’s your house, your hopes and dreams, and your equity. My goal as a Listing Agent is to get you what you want from the sale of YOUR HOUSE.

As A Listing Agent I offer a Different Approach

I’m taking a different approach to selling your house.

First, I am not interested in Selling you on myself, I want to talk to you about Selling your house. So if it makes you feel more comfortable, I won’t bring a contract on our first meeting.

You’ll have the chance to meet me and decide for yourself if I’m the right Realtor for you. There is no pressure, and you’ll have no Obligation.

During our conversation, I’ll ask you a few important questions:

What do YOU think your house is worth?
Is the property your home or an investment property? (I have a different plan for each)
Timeframes, Where are you in the process of moving out?
What do you plan to do after you sell the property? (This helps me understand your time frame.)
What is more important to you: Selling the house for the Most Money Possible (giving me time to set up a custom marketing plan) or getting “Cash in Hand” quickly?
- Note: I will verify that I am talking to the correct person by doing a little research before our meeting. (Just a FYI.)
If you want the I-Buyer program, I have institutional buyers who will offer 30% (or more) below market and pay you in 5 days or less, with no contingencies. (Depending on the property) I don’t recommend this type of sale, but it is offered.

If I can meet your needs with my Marketing Strategies, and You believe I can actually deliver after meeting me. Then let’s do it.

We will work together. I will do my job as a Realtor, and you can do your job as a homeowner. Together, we will sell your house for the agreed-upon price with integrity and honesty.

Remember, anything you tell me, I will need to tell the buyers. I always disclose everything. We don’t need lawsuits; it’s best to disclose upfront. Most of the time, buyers don’t care—they just don’t like being lied to.

As a Listing Agent I Invest My Own Money

Did you know, as your Listing Agent, I invest my own money into marketing your house? This includes professional photos, videos, social media campaigns, print ads, and magazine features.

When I invest in your marketing, I’m gambling on you, just as you’re taking a gamble on me. But if I’m willing to take that risk, it’s because I’m confident I can sell your house for the price you need and want.

Yes, I do turn down listings because, unfortunately, I can’t help everyone.

As a Listing Agent How Do I Get Eye's On Your Property

About Mike FreyThe fun part of my job is getting “eyeballs” on your Property/Listing. More visibility leads to more offers, which means more money in your pocket. So, marketing your property is not difficult I think it is fun. It’s just that simple.

How do I sell houses like yours?

House Prep. (Details discussed in advance, staging, vacant property, feature-focused target marking either print or video, on the property)
Professional “Hollywood style“ photography and video, 3d matter port renderings. (For out-of-state or Overseas Buyers)
Physical print ads, community notifications, phone calls, and door hangers.
Social Media Campaigns. Video Shorts and Social Media Influencers for some locations.

I conduct the initial open houses myself, but I will also invite other Realtors to hold open houses because each Realtor has a pool of clients looking for a special connection to your property. Open house on vacant properties, Wednesday, Friday, Sat/Sun – 11-5. (The house must be Vacant)

Finally, depending on the property, I may hire social media influencers and place special advertisements in various print magazines.

Marketing Avenues I have available

Our global syndication strategy capitalizes on consumer preferences and search patterns to keep Berkshire Hathaway HomeServices network listings in front of the world’s serious and qualified home buyers.

Some Luxury Unique Homes will get radio and TV ads. All this advertising happens fast.

berkshirehathawayhs.com
zillow.com
trulia.com
wsj.com
europe.wsj.com
asia.wsj.com
mansionglobal.com ($1 million +)
San Diego Union-Tribune
University City News

Mansion Global WeChat Channel ($2 million)
Barron’s ($2 million +)
WSJ Market Watch
juwai.com
propertylistings.ft.com
(Financial Times, London)
Los Angeles Times.
La Jolla Light

Conditions of the Property

I provide a Comparative Market Analysis (CMA) with pictures to help you assess the condition of your property compared to competing properties. Here’s what the CMA includes:

Recently Sold Properties: This shows us what buyers in this market have paid for properties similar to yours, usually setting the bottom of the price target.
Currently Listed Properties: This shows us what kind of properties will be competing with yours for the attention of available buyers.
Failed to Sell Properties: Understanding why these properties did not sell can help us avoid disappointment in the marketing of your property.

I believe the best way to get an accurate price for your property is to visit open houses in your area. This gives you a real sense of your competition. I recommend going to these open houses with me for the best insights.

Many real estate agents set prices using moving averages by grouping houses and dividing by the square footage and price. This method often overlooks the unique features of your property.

While I use moving averages to establish the bottom of the price range, I then look for competitive advantages and key features to justify a higher price. However, pricing the house too high can have the opposite effect and prevent a sale.

Let’s find the perfect price that highlights your home’s value and ensures a successful sale.

Contact me with Questions. [email protected] or call (858) 330-1242 In La Jolla, PB/MB, University City, Delmar & Carmel Valley.

The Asking Price Need's to by Right

An asking price beyond the market range can negatively impact the marketing of your property.

Marketing time is prolonged, and the initial momentum is lost. (As seen in the first chart)
Fewer buyers will be attracted, leading to fewer offers. (As seen in the second chart)
The property attracts “lookers” and makes competing houses look better by comparison.
Even if a property sells above true market value, it may not appraise, and buyers may struggle to secure a loan. (As seen in the third chart)
The property may eventually sell below market value, which is always very disappointing.

Pricing is definitely unique to these areas: La Jolla, PB/MB, University City, Delmar, and Carmel Valley. Compared to East San Diego, so remember, pricing is Local.

My office is located in La Jolla

Berkshire Hathaway HomeServices California Properties. 1299 Prospect Street, San Diego. CA 92037

Well, these areas are not exactly my office, but I have been known to have a meeting at Starbucks on Governor in University City. Sprouts Bench in University City, and finally, the Coffee Bean in University City.

After your visit to our office in La Jolla, you could consider taking a walk down Prospect Street and checking out the cool shops. Or you could Check out the beach. There is a secret entrance to an amazing walk along the Cliff next to our office. Ask me, and I will show you. You will like it, i do.

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