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Checklist: Selling A House

Listed below is a Check List that can help you organize and prepare for selling your home.Ā 

Coaching Future Home Sellers. Use A Checklist

First-Time Homebuyer. Check out Mike Frey Realtor coaching youngling's to buy a house.

Sell MY House? Here is a Checklist

This is a thorough plan, donā€™t stress, I can help you with this. And Please Do NOT Spend money fixing up your house to sell it. I would like to advise you first.

Step 1. Declutter: Start by getting rid of unnecessary items. Clear out closets, cabinets, and any other storage spaces to make your home appear more spacious. If you want to sell for Top-Dollar, the house must be empty and painted white inside.Ā 

StepĀ 2. Deep Clean: Give your home a thorough cleaning, including carpets, windows, and all surfaces.Ā Consider hiring professionalsĀ for a deep clean if needed. (I have plenty or recommended cleaners)

StepĀ 3. Repairs and Maintenance: Fix any visible issues like leaky faucets, chipped paint, or broken tiles. Ensure that everything is in good working condition, including appliances, HVAC systems, and plumbing. For some houses, a home inspection before the house goes to market can save you big bucks if done right.

Step 4.Ā  Think about hiring an appraiser BEFORE you list your house for sale. This way we can Benchmark our price.Ā  Remember Banks will only loan up to the appraised value. Wouldn’t you like to know this before you list? (I would)Ā 

Step 5.Ā  Pinnacle Program. My home selling strategy is to make Selling your home Easy while increasing the value

Step 6. Enhance Curb Appeal: The first impression matters! Spruce up your homeā€™s exterior by mowing the lawn, trimming bushes, planting flowers, and adding aĀ fresh coat of paint if necessary. (Repairs and Maintenance)

Step 7. Stage Your Home: Arrange furniture and decor to showcase each roomā€™s potential.Ā Consider hiring a professional stagerĀ to maximize appeal to potential buyers.

Step 8.Ā Depersonalize: Remove personal items such as family photos and personal memorabilia to help buyers envision themselves living in the space.

Bonus Steps

Step 9. Set the Right Price: Work with me to determine a competitive listing price based on market trends and comparable sales in your area.Ā 

Step 10. I will market your home: Utilize various marketing channels, including online listings, social media, signage, Print, Open Houses, Broker Caravans, and a National Syndicated Brokerage like Berkshire Hathaway HomeServices to get the word out and attract potential buyers.

Step 11. Prepare for Showings: Keep your home clean and tidy at all times for scheduled showings. Consider temporarily relocating pets and minimizing odors.

Step 12. Negotiate Offers: Review and negotiate offers with the help of your real estate agent. Be prepared to counteroffer and negotiate terms to achieve the best possible outcome. (Repairs and Maintenance will show up again here) The buyer’s Home Inspector will find everything.Ā 

Step 13. Close the Sale: Once youā€™ve accepted an offer, work with me to complete any necessary paperwork and coordinate the closing process with the buyerā€™s agent and escrow company.

Step 14. Plan Your Move: Start packing and organizing your belongings in preparation for moving day. Arrange for movers or rental equipment as needed.

Step 15. Call Mike Frey Realtor to list your house for Sale. (Don’t Skip Step 15, very important:)

Berkshire Hathaway HomeServices California Properties, 1299 Prospect Street, La Jolla, CA 92037. Michael Frey RealtorĀ  (858) 330-1242

Mike Frey’s Digital Business Card

I always have a Plan. Not on the Checklist

It’s your house, and selling it is always a unique and special experience. As a Realtor, I’m not obligated to sell your house unless you hire me. You might not realize it, but I’ve already assessed the opportunity. If I’m interested, I’ll provide you with a Residential Listing Agreement. However, if I don’t think I can sell your house for the price you want, you probably won’t see a listing agreement from me.Ā Ā 

Relocation Guide Download it here. Click Here.

Days On The Market Matter.

When I’m selling a home in San Diego, I always emphasize that the days on the market (DOM) are critical, especially if the home is priced too high. Hereā€™s how I explain it:

Days on Market (DOM):

Ā In San Diego’s competitive real estate market, the longer a home stays on the market, the less appealing it becomes to potential buyers. If a property is overpriced, it can linger on the market, making buyers wonder if something is wrong with it.

Overpriced Listings:

Pricing a home too high can lead to it sitting on the market for too long. Buyers today are well-informed and can easily spot when a home is overpriced. They may skip over it, waiting for a price drop or looking for better deals elsewhere.

First Impressions Matter:Ā 

The initial surge of interest when a home first hits the market is crucial. If the price is set correctly from the start, it can attract more buyers, create a sense of urgency, and potentially lead to multiple offers. Overpricing can kill that momentum.

Market Data and Trends:Ā 

I always use current market data and trends to set a competitive price. Understanding the local market conditions and comparable sales in the area helps in pricing the home correctly. Itā€™s important to be realistic to avoid extended DOM.

Adjusting Price:

If a home isnā€™t getting the expected interest, I monitor the feedback and market activity closely. Sometimes, a price adjustment is necessary to align with buyer expectations and market realities. The goal is to minimize DOM and maximize appeal.

Strategic Pricing:Ā 

I explain to my clients that strategic pricing can lead to quicker sales at better prices. But, the prep work takes time, and an attractive price can draw in more buyers, leading to competitive bidding and potentially higher offers.

By keeping an eye on the days on the market and setting a realistic price from the start, I help ensure that my listings attract serious buyers and sell on time.

Would you like to learn a little more about Mike Frey Realtor Berkshire Hathaway HomeServices California Properties?

Berkshire Hathaway HomeServices California Properties, 1299 Prospect Street, La Jolla, CA 92037. Michael Frey RealtorĀ  (858) 330-1242

Mike Frey’s Digital Business Card

The Art of Picking Photographers

Hey! When it comes to picking a professional photographer and videographer for selling houses, here’s a simple guide use.

  1. Check Their Portfolio: I look at their previous work to see if their style matches what you’re looking for. Quality and consistency are key. You want someone who knows how to make homes look their best.

  2. Experience Matters: I make sure they have experience specifically in real estate photography and videography. Shooting homes is different from other types of photography, and experience can make a big difference.

  3. Ask for References: From other Realtors i know and respect. This can give you insight into their reliability, professionalism, and the quality of their work.

  4. Equipment and Techniques: Inquire about the equipment they use. High-quality cameras, drones, and proper lighting can make a huge difference. I like to request a Matter Port 3D modeler also final product should look polished.

  5. Turnaround Time: Time is of the essence in real estate. Make sure they can deliver the photos and videos within a timeframe that works for your listing schedule.

  6. Pricing: I am picky, also I pay for photography usually. (Sometimes I don’t)Ā 

  7. Compatibility: Youā€™ll be working closely with them, so itā€™s important to find someone who is easy to communicate with and understands your vision.

  8. Licensing and Insurance: Ensure they are properly licensed and insured. This protects both you and them in case of any accidents or issues.

By following these steps, I can find a photographer and videographer who will help showcase your listings in the best possible light, attracting more buyers and helping you sell faster. Considering I am risking my cash, I do make Executive decisions about who I use.Ā 

Berkshire Hathaway HomeServices California Properties, 1299 Prospect Street, La Jolla, CA 92037. Michael Frey RealtorĀ  (858) 330-1242

MikeĀ Digital Business Card

How I choose a Printer

Picking the right printer is crucial for producing high-quality marketing materials that can make your listings stand out. Hereā€™s how I suggest going about it:

Quality of Prints: I always look at samples of their previous work. The colors should be vibrant, and the details should be sharp. High-quality prints make a big difference in how professional your materials look.

Range of Services: I make sure the printer offers a variety of services I might need, such as flyers, brochures, business cards, and large format prints. Itā€™s convenient to have one go-to printer for all my needs.

Turnaround Time: I check their production and delivery times. In real estate, timing can be crucial, so I need a printer who can deliver on schedule.

Customer Service: Good communication is key for me. I choose a printer who is responsive and willing to work with me to meet my specific needs.

Reputation: I look for reviews and ask for recommendations from colleagues. A printer with a good reputation is more likely to deliver consistently good results.

Cost: I cover the Cost, So My Choice of Volume. (I like to go big)

Sustainability: If eco-friendliness is important to me, I check if the printer uses sustainable practices and materials.

Flexibility and Customization: I produce my artwork along with some Berkshire Hathaway HomeServices branded literature. First Call stuff.Ā 

By following these tips, Iā€™m able to choose a printer who can help me create professional, eye-catching materials that will help my listings shine.Ā 

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