As Your Listing Agent.

As your listing agent, my job would be to sell your real estate (Home) for the highest price possible in San Diego.

If you wish to work with me, you could skip everything below and give me a call. Mike Frey Realtor 858-330-1242 cell. Otherwise, continue reading.

I intend to prove that I’m much more than just the average local realtor. When you hire me, Mike Frey, to sell your San Diego property, you’re not only getting my full attention and dedication to your home, but you’re also gaining the power of Berkshire Hathaway HomeServices California Properties as your teammate. Together, we’ll work to achieve your real estate goals.

If you own property in San Diego, you’re in the right place.

As a commission-based Realtor®, my success depends entirely on selling your property for the price you want and within your desired timeline. I only get paid when I deliver results, so you can trust that I’m fully invested in getting your home sold quickly and profitably.

Selling is what I do best, and when you allow me to handle the process, you’ll have a dedicated professional ensuring your property is sold by an expert who’s driven by results. Let’s work together to get your home sold.

Quick links

How much your home is worth?
Selling? Check out this “Strategy.”

Potential Homebuyers.
Front Page of the website. click here
Call Mike Frey Realtor, (858) 330-1242

Quick Facts:

The Listing Agent is the Realtor who is on the Sell Side, while the Buyer’s Agent works on behalf of the homebuyer. Each party is responsible for paying their own agent’s commission, and these commissions have always been, and remain, negotiable.

Understanding the role of each agent is key to navigating the real estate process, whether you’re buying or selling. It’s important to remember that the terms of commission can be discussed and tailored to fit your unique situation.

Call me today! Mike Frey (Realtor®) 858-330-1242 or Contact Me
Berkshire Hathaway HomeServices California Properties, La Jolla office.

Thinking About Selling

Selling Strategies

Selling a home in today’s market:

It requires much more than listing it on the MLS at a discounted price and hoping someone capitalizes on your equity. This is what I think most OTHER real estate agents do. (So disappointing)

If time is on your side, my multi-layered strategies of thoughtful preparation, marketing, and staging may appeal to discerning buyers. The kind of buyers we want, not the ones who lowball, demanding a discount. Selective enhancements to ensure your San Diego property brings in the highest price possible.

I work in partnership with Berkshire Hathaway HomeServices;

We provide elevated selling solutions that extend far beyond the local market, reaching a global audience. There’s truly no reason not to consider meeting with me to discuss how I can effectively market and sell your home. As your dedicated Listing Agent, I prioritize you.

Moreover, I’m NOT the “All-Knowing Realtor.” Instead, I surround myself with many specialists, including designers, whose expertise amplifies your home’s market appeal and draws the most expansive pool of prospective buyers. I’ll connect you with the necessary resources when appropriate, but to preserve our competitive advantage, I urge you to engage in a conversation with me, hear my strategies, and if they resonate with you, consider allowing me to guide the sale of your home as your chosen listing agent.

Contact me today, let’s talk. (858) 330-1242 or Contact me page

Ready To Move But Don't Want To be Homeless?

The “Buy Before You Sell” program is a game-changer for home sellers. It allows you to purchase your next home before selling your current one, making the transition smoother and less stressful. The Pinnacle program is my top recommendation—it gives you the financial flexibility to secure your dream home without the pressure of having to sell your existing property first.

With the Pinnacle program, you can avoid the hassle of moving twice or rushing to sell your home under tight deadlines. Let me guide you through the process to make your next move as seamless as possible.

Did You know, I Invest My Own Money to Sell Your House!

Did you know, as your Listing Agent, I invest my own money into marketing your house? This includes professional photos, videos, social media campaigns, print ads, and magazine features.

When I invest in your marketing, I’m gambling on you, just as you’re taking a gamble on me. But if I’m willing to take that risk, it’s because I’m confident I can sell your house for the price you need and want.

Yes, I do turn down listings because, unfortunately, I can’t help everyone. I don’t work with scammers or dishonest people when I find them.

Here is an example of the type of marketing we do. (Click Here)

Contact me by either calling (858) 330-1242 or clicking my Contact Me page.

How Do I Get Eye's On Your Property

About Mike Frey The fun part of my job is getting “eyeballs” on your Property/Listing. More visibility leads to more offers, which means more money in your pocket. So, marketing your property is not difficult I think it is fun. It’s just that simple.

How do I sell houses like yours?

House Prep. (Details discussed in advance, staging, vacant property, feature-focused target marking either print or video, on the property)
Professional “Hollywood style“ photography and video, 3d matter port renderings. (For out-of-state or Overseas Buyers)
Physical print ads, community notifications, phone calls, and door hangers.
Social Media Campaigns. Video Shorts and Social Media Influencers for some locations.

I conduct the initial open houses myself, but I will also invite other Realtors to hold open houses because each Realtor has a pool of clients looking for a special connection to your property. Open house on vacant properties, Wednesday, Friday, Sat/Sun – 11-5. (The house must be Vacant)

Finally, depending on the property, I may hire social media influencers and place special advertisements in various print magazines.

Marketing Avenues I have available

Our global syndication strategy capitalizes on consumer preferences and search patterns to keep Berkshire Hathaway HomeServices network listings in front of the world’s serious and qualified home buyers.

Some Luxury Unique Homes will get radio and TV ads. All this advertising happens fast.

berkshirehathawayhs.com
zillow.com
trulia.com
wsj.com
europe.wsj.com
asia.wsj.com
Realtor.com/Home.com
mansionglobal.com ($1 million +)
San Diego Union-Tribune
University City News

Mansion Global WeChat Channel ($2 million)
Barron’s ($2 million +)
WSJ Market Watch
juwai.com
propertylistings.ft.com
(Financial Times, London)
Los Angeles Times.
La Jolla Light
Mike Frey’s Printed Mailers.

Conditions of the Property

I will provide a Comparative Market Analysis (CMA) with pictures to help you assess the condition of your property compared to competing properties. Here’s what the CMA includes:

Recently Sold Properties: This shows us what buyers in this market have paid for properties similar to yours, usually setting the bottom of the price target.
Currently Listed Properties:
This shows us what kind of properties will be competing with yours for the attention of available buyers. (Like in University City or La Jolla)
Failed to Sell Properties:
Understanding why these properties did not sell can help us avoid disappointment in the marketing of your property.

I believe the best way to get an accurate price for your property is to visit open houses in your area WITH ME. This personal guidance will give you a real sense of your actual competition. I strongly recommend going to these open houses with me for the best insights.

Many real estate agents set prices using moving averages by grouping houses and dividing by the square footage and price. This method often overlooks the unique features of your property. (This method is only used to benchmark the pricing processes)

While I use moving averages to establish the bottom of the price range, I then look for competitive advantages and key features to justify a higher price. However, pricing the house too high can have the opposite effect and prevent a sale.

Contact me with Questions. [email protected] or call (858) 330-1242 In La Jolla, PB/MB, University City, Delmar & Carmel Valley.

You Need to Have the Correct Asking Price. (Biggest Problem)

An asking price beyond the market range can negatively impact the marketing of your property.
Marketing time is prolonged, and the initial momentum is lost. (As seen in the first chart)
Fewer buyers will be attracted, leading to fewer offers. (As seen in the second chart)
The property attracts “lookers” and makes competing houses look better by comparison.
Even if a property sells above true market value, it may not appraise, and buyers may struggle to secure a loan. (As seen in the third chart)
The property may eventually sell below market value, which is always very disappointing.

Homes don’t fail to sell on their own—it’s often due to poor marketing, inaccurate descriptions, or untrustworthy sales tactics. These issues create doubt and frustration, especially when it comes to one of the biggest financial decisions of a lifetime. No one wants to feel misled during such an important purchase.

Call me today! Mike Frey (Realtor®) 858-330-1242 or Contact Me
Berkshire Hathaway HomeServices California Properties, La Jolla office.

Offering the Buyers Agent Compensation is a big part of the Strategy.

Understanding the Rules to Offer Compensation to the Buyer's Agent.

Here’s a brief overview of the rules I’ll be following when selling your house. This will be an additional point of negotiation.

Why should we care about the buyer’s agent? After all, they’re working for the buyer, not us, right? The truth is, we don’t need to worry about all buyer’s agents—just the ones who take the time to properly qualify their buyers. Simply picking the highest offer without considering the quality of the buyer’s agent can be a mistake. No one wants to get into a contract with a buyer who might get cold feet and back out during the contingency period. Those lost days can’t be recovered. A good buyer’s agent will manage their buyer’s emotional “roller coaster” throughout the process. Unmanaged buyers can get spooked over the smallest things. When you pick me as your Listing Agent, I will work with you to and the Buyers Agent and make sure the deal closes.

How will the Buyer's Agent Commission be handled?

The buyer may compensate their agent out-of-pocket.
The buyer also may request the seller to pay some or all of the compensation owed to the buyer’s agent as a seller’s concession of the purchase price, which the seller may accept or reject.
- If the seller accepts, then the buyer may be relieved of some or all of their financial obligation to the extent covered by the seller’s concession.
- If the seller rejects, then the buyer remains financially responsible for paying their agent if they proceed with the acquisition.
If the out-of-pocket costs to pay their agent remain too great and the seller and buyer have not yet reached an agreement on the sales price and/or terms, the buyer may walk away from the subject property, proceed without representation, or approach the seller’s agent about possible dual agency representation.

AB 2992 was signed by the Governor (Gavin Newsom) on September 24, 2024. (Effective Jan 1, 2025) The Assembly bill covers the home sales processes.

My office is located in La Jolla

Berkshire Hathaway HomeServices California Properties. 1299 Prospect Street, San Diego. CA 92037

After your visit to our office in La Jolla, you could consider taking a walk down Prospect Street and checking out the cool shops. Or you could Check out the Beach. There is a secret entrance to an amazing walk along the Cliff next to our office. Ask me, and I will show you. You will like it, i do..

Call me today! Mike Frey (Realtor®) 858-330-1242 or Contact Me
Berkshire Hathaway HomeServices California Properties, La Jolla office.

Sell, Sell, Sell

Sell, Sell, Sell…. 1. Understanding the Current Real Estate Market The real estate market is constantly shifting. After a couple of years of record-breaking home

December 17, 2024 No Comments

As Your Listing Agent.

If you own property in San Diego, you’re in the right place.

Quick Facts:

Thinking About Selling