Reasons to Sell Real Estate. (Planning Guide is below)

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Allows homeowners to exclude up to $250,000 (or $500,000 for joint filers) of capital gains from the sale of their primary residence if they have lived in it for at least 2 of the last 5 years. ( sell my house) For personalized advice, it is recommended to consult a Certified Public Accountant (CPA).

Proposition 60 allows homeowners aged 55 or older to transfer their tax base rate within the same County, while Proposition 90 allows the transfer of tax base rates from one County to another. Consult with a CPA to understand the details and implications for your specific situation.

Proposition 19 allows seniors to downsize to smaller homes and carry over lower property taxes similar to Prop 60/90. To fully understand its benefits and how it applies to you, consider talking to your CPA.

Proposition 58 permits property transfers between parents and children, and Proposition 193 extends this tax relief to include transfers between grandparents and grandchildren. Claims must be filed within three years of the transfer date to receive the exclusion's full benefit. For more information, consult a professional.

A 1031 exchange is a real estate investing tool that allows investors to defer capital gains tax by swapping an investment property for another. To explore this option further and understand its implications, talk to your CPA. (selling real estate)

Many Taxpayers exchange real property for a DST interest. (Like a Fractional Share of Real Estate Aggraget) To explore this option further and understand its implications, talk to your Delaware Statuary Trust Registered Representave or CPA representative. (Google a contact in your area)

If you have a significant capital gain profit from a 1031 exchange, you may consider using a Deferred Sales Trust (DST) through IRS Code 453. This allows you to transfer your assets to the trust for a promissory note, avoiding immediate capital gains tax. For more details, consult a Deferred Sales Trust Lawyer or Registered Representave/CPA.

The opportunity to earn a “Triple Net Leases” income is fantastic. Imagine owning a property where the “Renter” pays for upkeep, Taxes, and Expenses. Sounds too good to be true, but it's real. Consistent cash flow from a business (Like Starbucks for Example) They pay the mortgage, and you get the cash flow, much more than you think. Now, I am not a Commercial Realtor, my company has a Commercial division that I can make a connection with for you. (Call me for my connection within Berkshire Hathaway HomeServices) If you decide to go commercial, I can sell your properties for top dollar then you make the investment with the commercial agent at Berkshire Hathaway HomeServices. (Interio) 

It's important to remember that realtors cannot provide tax advice. For personalized guidance and to understand how these provisions apply to your situation, you should contact a qualified CPA or tax professional Tax Lawyer/Registered Representative.

To help get you started: (But please find your own 1031 accommodator)

Jason L. McMurtry, MBA at 1031Capitol Solutions. 100. E. San Marcos Blvd. Suite 400, San Marcos. CA 92069 Ph: 949-887-4627 Specialist on 1031 Exchange & DST's

NOTE: I have no connection, but I met him. Sharp Guy.

Comercial, I will work to sell you properties and refur you to an licensed Comercial Agent at Berkshire Hathaway HomeServices. 

1. I will provide a detailed market analysis based on similar homes in your area and recommend a sale price.
2. Discuss market conditions and review Strengths and Weaknesses in your home and other selling characteristics that can affect prices, such as lot size and upgrades. I will recommend a Home Appraisal and Inspection before we place the home for sale on the market. 
3. I will offer sound advice on staging, repairs, and potential improvements to make your home more marketable or increase it's value.
4. I will also discuss the Pinnacle Program from Zoom Casa. (Berkshire Affiliate)  
5. I will Register your house on the Multiple Listing Service (MLS), an online database that lists your home for sale. I will use an Industry Approved, Professional photographer and videographer to prepare pictures of your home and upload photos that represent your home wisely in the MLS and the Advertising channels.
6. I have a program that will have a Guaranteed offer.  (sell my house)

• Professional photography sessions including sunset and lifestyle photos
• Filming for video/virtual tour including aerial footage
• Prelaunch campaign to the sphere of influence and local REALTORS® 
• Professional copywriting for property brochures and MLS description
• Production of a professionally printed property brochure
• Begin weekly email reports from Berkshire Hathaway HomeServices’ exclusive
  Online Seller Advantage program

• Send to Berkshire Hathaway HomeServices California Properties agents subscribed to pre-MLS email announcement 
• Promote property at Berkshire Hathaway HomeServices California Properties office meeting List property in Multiple Listing Service
• eMarket Just Listed announcements to the industry and top agents throughout
  Southern California
• Host catered broker preview
• Promote listing to top buyer’s agents 
• Promote property to an international network of real estate agents via Proxio

• Direct mail – Just Listed postcard to target/farm/sphere of influence Schedule an open house event
• Direct mail – open house invitations to neighborhood
• Launch property video/virtual tour on YouTube and social media outlets
• Submit to “Listing of the Day” on company social media sites
• Enhance/showcase listing on Realtor.com
• Promote property on social media (including my pages, LuxuryRealEstate.com’s Twitter feed,
  and more)
• Promote property in Berkshire Hathaway HomeServices California Properties eNewsletter 

Launch a mobile advertising campaign.

Berkshire Hathaway HomeServices California Properties has an aggressive online strategy. Now that 92% of all buyers are searching the internet first, it is essential to highlight your home online. To get your property extensive exposure and attract multiple competitive buyers, we will syndicate your home to more than 250 sites. The following noteworthy sites will feature your home locally, nationally, and internationally.

• Luxuryrealestate.com: Visitors from 196 countries. Recognized as the #1 source for international real estate searches on Google, Bing, and Yahoo.
•  Juwai.com: 2 Million monthly visitors, 1.5 million high-net-worth Chinese consumers.
•  Realtor.com: Broadcast to 45 countries in eleven languages. I run ad's every day on Realtor.com
•  Mansion Global, The Wall Street Journal: wsj.com, wsj.com/Europe 35 million viewers monthly.
• "Who's in Luxury Real Estate" (Exclusive list of brokers who sell in the Top 10 percent of there market. Through affiliation, our agent reaches 85 countries worldwide.
• Proxio: An International real estate association with over 650,000 members that markets listings worldwide in 19 languages and 30 currencies.
• BHHS Property Website – Your home will be featured on its property website with a photo gallery and virtual tour.
• My Website – MikeFreyRE.comYour home will be featured on my site and promoted on my social media outlets. 
• YouTube – Virtual tour promoted on Berkshire Hathaway HomeServices California Properties’ YouTube channel.
• On My Youtube Channel also. https://youtube.com/@MikeFreyRealtor
• Bhhscalifornia.com – The destination for Southern California and Central Coast real estate searches, attracting more than 62,000 monthly visits and ranking in the top three most-visited local real estate sites.
•  BerkshireHathawayHS.com – Your listing will be syndicated to our national site. Over 13.9 million visits to site in the last 12 months. 
• LuxSoCal.com – Linked to bhhscalifornia.com, luxsocal.com showcases prestigious homes over $1.75 million in elite markets.
• Realtor.com – Berkshire Hathaway HomeServices California Properties is an Advantage℠ Pro Member of realtor.com, which provides a range of powerful, exclusive tools for making your home stand out from the crowd on this high-traffic site. Benefits include heightened exposure for your listing and larger photos in search results.
• Realtor.com/International – Broadcasts homes for sale to more than 45 countries in 11 languages; Southern California is consistently among the top 10 most-searched regions.
• LuxuryRealEstate.com – Featuring the most multi-million dollar properties. #1 in real estate searches on google.com, bing.com, and yahoo.com. Views from 196 countries.
• WorldProperties.com – One of the most-visited international real estate platforms, with views from more than 100 countries and searchable in 19 languages, powered by Proxio.
•  Juwai.com – A selective website broadcasting our listings to an exclusive audience of over 1.5 million high-net-worth Chinese consumers.
• WSJ.com – Listings are displayed in the Real Estate section, including the European and Asian sites. 35 million+ monthly visitors. Listings are globally searchable. Featured on wsj.com  

Coronado Eagle & Journal

•  Published Wednesdays
•  Distribution 7,500 - 12,000 

La Jolla Light

•  Published Thursdays
•  Readership 43,774; distribution 17,985

San Diego Business Journal 

•  Published Weekly
•  Readership 45,000+; 40,000+ eNews subscribers 

San Diego Community News Network

•  SD Uptown News – distribution 20,000 to 92103
•  SD Downtown News – distribution 20,000 to 92101 and 92102
•  Mission Valley News – distribution 16,000 to 92108
• Mission Times Courier – distribution 28,000 monthly to 92115, 92119, 92120
• La Mesa Courier – distribution 20,000 to 91941, 91942

The Coast News Group

• The Coast News – distribution 22,000
• Rancho Santa Fe News – distribution 10,000
• Inland Edition – distribution 10,000

UT – San Diego - Real Estate Section

•  Published Sunday 
• Circulation 300,000

UT Community Papers

•  La Jolla Light, Pomerado News Group, Romano Sentinel, North Coast Group, Encinitas Advocate,
  and Rancho Santa Fe Review
• Readership – Rancho Santa Fe Review 16,774; distribution 6,989
• Readership – North Coast Group 69,151; distribution 28,813

Wall Street Journal – Global Listing Program

•  Published 6 times/year
•  Readership over 6 million
•  Full color ad within Mansion’s Distinctive Properties and Estates

This is Living Magazine

• If Selected your home will be featured in this new On-line Exclusive Berkshire Hathaway HomeServices Magazine. 
• This Magazine is pushed to all Buyers who are working with our Agents. Mas Exposure

Dream Homes Magazine, San Diego

• Published monthly
•  Readership 200,000, distribution 70,000 

Modern Luxury

• Published 10 times/year
• Distribution 35,000

Prestige plus Unique Homes insertion *Exclusive only to Berkshire Hathaway HomeServices*

• Published 3 times/year
• Circulation 20,000 (Prestige) - direct-mailed to affluent U.S. consumers with a net worth of $25 million and higher plus distributed in domestic & international airline lounges
• Prestige is inserted into Unique Homes Magazine which is distributed via subscription and in newsstands domestically & internationally with a readership of over 100,000

Robb Report

• Published monthly
• Circulation 100,000+ (to subscribers, newsstands, real estate offices, architects & designers)

San Diego Premier

• Published monthly
• Distribution 20,000

Unique Homes - China Edition

• Published 6 times/year
• Circulation 8,000 (to select a list of affluent Chinese in the major cities including Beijing, Shanghai, Hong Kong plus Taiwan and Macau)

BHHScalifornia.com 

• Berkshire Hathaway HomeServices California Properties has 3,000 Sales Associates located in 50+ offices from the Central Coast through San Diego. Language translation and international currencies are available for our consistent international traffic.
  BHHScalifornia.com

Luxury.BHHScalifornia.com

• Luxury.BHHScalifornia.com and LuxSoCal.com
  Dedicated Luxury Division website, featuring homes $1.75M and above.

NewHomes.BHHScalifornia.com

•  Dedicated New Homes Division website, featuring New Construction Homes and Developments at all price points.

NewHomes.BHHScalifornia.com

• Commercial.BHHScalifornia.com
  Dedicated Commercial Division website, featuring Commercial properties at all price points.
  Commercial.BHHScalifornia.com

BHHS.com

• With millions of annual site visits, it’s clear that across the country and worldwide, Berkshire Hathaway HomeServices is an admired name. Listings displayed in 13 languages with 49 currencies & metric conversions.
  BHHS.com 

LuxuryRealEstate.com

• Most multi-million dollar listings than any other near-peer website. Consumers in 214 countries perform searches on LuxuryRealEstate.com every month for listings $1M and above.
  LuxuryRealEstate.com

World Properties

• Searchable in nine languages, this site attracts home seekers from 100 countries across the globe – and a crossroads for more than 650,000 real estate professionals worldwide. In addition, your home is searchable on Proxio.com in 19 languages and 55 currencies. Agent must login to view and search.
  WorldProperties.com

Juwai

• The #1 Chinese property portal, visited by thousands of Chinese buyers each day from over 403 cities in China, as well as major Chinese communities in Taiwan, Hong Kong, Malaysia and Singapore.
  Juwai.com

Financial Times of London 

• The Financial Times is one of the world’s leading news organizations, recognized internationally for its authority, integrity and accuracy.
  PropertyListings.FT.com

Wall Street Journal 

• We have an elite membership to display all our listings in the globally searchable Real Estate section, including the European & Asian sites. 35 million+ monthly visitors. Featured on WSJ.com, Europe.wsj.com, Asia.wsj.com, India.wsj.com, Lat.wsj.com (Latin America), and Cn.wsj.com (Chinese, Japanese, Korean translation). 

RealEstate.WSJ.com
 

Mansion Global

• Part of Dow Jones, Mansion Global features listings over $1 million with an audience of international property seekers. Listings are globally searchable and displayed in English, Chinese, and Spanish.  It's on TV

Some Additional Home Selling Information. Check it out.